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Annexmed

Healthcare, with a pulse.

Healthcare, with a pulse.

Healthcare, with a pulse.

A daily stream of posts, animations and videos that made a medical billing company feel human.

A daily stream of posts, animations and videos that made a medical billing company feel human.

A daily stream of posts, animations and videos that made a medical billing company feel human.

Social media

Motion graphics

Printables

Photography

Video editing

Annexmed cover

Industry

RCM & healthcare payer services

Role

In-house graphic designer

Timeline

Dec 2023 – Apr 2024

Tools

Photoshop, Illustrator, After Effects, Premiere Pro

01

The brief

Making medical billing feel human.

Making medical billing feel human.

Making medical billing feel human.

Challenge

Revenue cycle management isn’t the most scroll-stopping subject. Annexmed needed a social presence that felt warm and current without losing the credibility a healthcare partner depends on.

Revenue cycle management isn’t the most scroll-stopping subject. Annexmed needed a social presence that felt warm and current without losing the credibility a healthcare partner depends on.

Solution

I built a daily rhythm of posts, short animations, printables and internal videos around one recognisable pink system, so every piece looked like Annexmed before anyone read a word.

I built a daily rhythm of posts, short animations, printables and internal videos around one recognisable pink system, so every piece looked like Annexmed before anyone read a word.

02

In motion

Six loops from the feed.

Six loops from the feed.

Six loops from the feed.

Festival greetings, awareness days and team moments, animated in After Effects so the feed never sat still.

Festival greetings, awareness days and team moments, animated in After Effects so the feed never sat still.

Annexmed animated post 1

Annexmed animated post 2

Annexmed animated post 3

Annexmed animated post 4

Annexmed animated post 5

Annexmed animated post 6

03

What I owned

One designer, four formats.

One designer, four formats.

One designer, four formats.

01

Social graphics

Daily posts for awareness days, healthcare facts and company news.

02

Motion

Short loops and animated greetings built in After Effects.

03

Print & photography

Printables for the office and photos for the brand library.

04

Video

Internal celebration videos, shot and edited in Premiere Pro.

“Consistency is a design decision. Showing up in the same voice every day is what made a billing company feel familiar.”

“Consistency is a design decision. Showing up in the same voice every day is what made a billing company feel familiar.”

“Consistency is a design decision. Showing up in the same voice every day is what made a billing company feel familiar.”

Next project

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Ascent Steps

Ascent Steps

Branding | Web | Packaging

View project

Ready to create a
stunning experience?

I’d love to help. Tell me all about the
brand or product you are building

Let’s Talk :)

Instagram

Follow the process

@design.bymars

Linkedin

Let’s connect

in/marscreates

© 2026 Mars · Designed in Dimension C-137

Ready to create a
stunning experience?

I’d love to help. Tell me all about the
brand or product you are building

Let’s Talk :)

Instagram

Follow the process

@design.bymars

Linkedin

Let’s connect

in/marscreates

© 2026 Mars · Designed in Dimension C-137

Ready to create a
stunning experience?

I’d love to help. Tell me all about the
brand or product you are building

Let’s Talk :)

Instagram

Follow the process

@design.bymars

Linkedin

Let’s connect

in/marscreates

© 2026 Mars · Designed in Dimension C-137

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