Fitzdo: Fitness Commerce Ecosystem
Fitzdo: Fitness Commerce Ecosystem
Fitzdo: Fitness
Commerce Ecosystem
Designed an end-to-end fitness marketplace connecting users, trainers, and sellers in one unified platform.
Designed an end-to-end fitness marketplace connecting users, trainers, and sellers in one unified platform.
Designed an end-to-end fitness marketplace connecting users, trainers, and sellers in one unified platform.
View Site
View Site
Product type
Product type
E-Commerce
E-Commerce
My role
My role
UI/UX Designer
UI/UX Designer
Team
Team
Project Manager, Full Stack Developer
Project Manager,
Full Stack Developer
01
01
The problem
The problem
The fitness experience is fragmented.
The fitness experience is fragmented.
The fitness experience is fragmented.
Challenge
India’s wellness landscape is fragmented. Users juggle separate apps to find a gym, book a doctor and shop for sports gear, while fitness and healthcare businesses wrestle with clunky software and expensive monthly subscriptions just to stay operational.
India’s wellness landscape is fragmented. Users juggle separate apps to find a gym, book a doctor and shop for sports gear, while fitness and healthcare businesses wrestle with clunky software and expensive monthly subscriptions just to stay operational.
India’s wellness landscape is fragmented. Users juggle separate apps to find a gym, book a doctor and shop for sports gear, while fitness and healthcare businesses wrestle with clunky software and expensive monthly subscriptions just to stay operational.
Solution
Fitzdo was built to change that: one platform that brings users and fitness businesses together under a single, intelligent roof. This case study follows the design journey behind it.
02
02
Approach
Approach
End-to-end design across mobile and web, built through fast, collaborative iteration.
End-to-end design across mobile and web, built through fast, collaborative iteration.
End-to-end design across mobile and web, built through fast, collaborative iteration.
01
Discover
Discover
Mapped the fragmented
fitness landscape and the
pain points across roles.
Mapped the fragmented fitness landscape and the pain points across roles.
02
Structure
Structure
Defined the role-aware
information architecture;
one app, three audiences.
Defined the role-aware information architecture; one app, three audiences.
03
Design
Design
Built modular components
and flows that scale across
mobile and web.
Built modular components and flows that scale across mobile and web.
04
Iterate
Iterate
Daily syncs with the CEO; weekly reviews with the UX consultant.
03
03
The product
The product
Three journeys, one connected experience.
Three journeys, one connected experience.
Three journeys, one connected experience.
Each flow was designed to feel native to the platform — never bolted on.
Each flow was designed to feel native to the platform — never bolted on.
01
Shop the gear
Shop the gear
Browse and buy fitness equipment, supplements, and accessories in a streamlined storefront.
Browse and buy fitness equipment, supplements, and accessories in a streamlined storefront.
02
Book the experts
Book the experts
Discover and schedule trainers, coaches, and classes without leaving the app.
Discover and schedule trainers, coaches, and classes without leaving the app.
03
Heal & Consult
Heal & Consult
Order medical essentials, consult doctors online, or book offline appointments.
Order medical essentials, consult doctors online, or book offline appointments.
04
04
The outcome
The outcome
A scalable platform connecting users, providers and sellers in one ecosystem.
A scalable platform connecting users, providers and sellers in one ecosystem.
A scalable platform connecting users, providers and sellers in one ecosystem.
3-in-1
3-in-1
3-in-1
Commerce, services, and health support unified inside one product.
Commerce, services, and health support unified inside one product.
3
3
3
User roles supported natively — customers, professionals, sellers.
User roles supported natively — customers, professionals, sellers.
2
2
2
Connected platforms; mobile and web dashboard, fully synced.
Connected platforms; mobile and web dashboard, fully synced.
“Designing for multiple roles taught me to think beyond screens and design for how a product evolves over time.”
“Designing for multiple roles taught me to think beyond screens and design for how a product evolves over time.”
“Designing for multiple roles taught me to think beyond screens and design for how a product evolves over time.”
Next Project
Next Project
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Haritha Raj
Haritha Raj
Branding | Visual Identity
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Ready to create a
stunning experience?
I’d love to help. Tell me all about the
brand or product you are building
© 2026 Mars
Ready to create a
stunning experience?
I’d love to help. Tell me all about the
brand or product you are building
© 2026 Mars
Ready to create a
stunning experience?
I’d love to help. Tell me all about the
brand or product you are building
© 2026 Mars