Haritha Raj: A Digital Stage
for the Modern Veena Artist
Haritha Raj: A Digital Stage for the Modern Veena Artist
Haritha Raj: A Digital Stage for the Modern Veena Artist
A brand and a website built around a single idea:
the veena, played standing, on her own terms.
A brand and a website built around a single idea:
the veena, played standing, on her own terms.
A brand and a website built around a single idea: the veena, played standing, on her own terms.
Visit the site
Product type
Personal Brand
My role
UI Designer
Team
UX Consultant
Act I
Act I
Who she is
Who she is
A world-class performer, hiding behind a scattered presence.
A world-class performer, hiding behind a scattered presence.
A world-class performer, hiding behind a scattered presence.
Haritha plays the veena standing — a departure from how the instrument is traditionally performed — and moves between two worlds most artists keep separate: film scoring sessions with composers like AR Rahman and Anirudh Ravichander, and international stage tours under Motta Maadi Music. The brand had to hold both: rigorous classical credibility, and the physicality and energy of a live contemporary act. Neither could be allowed to flatten the other.
Haritha plays the veena standing — a departure from how the instrument is traditionally performed — and moves between two worlds most artists keep separate: film scoring sessions with composers like AR Rahman and Anirudh Ravichander, and international stage tours under Motta Maadi Music. The brand had to hold both: rigorous classical credibility, and the physicality and energy of a live contemporary act. Neither could be allowed to flatten the other.
Haritha plays the veena standing — a departure from how the instrument is traditionally performed — and moves between two worlds most artists keep separate: film scoring sessions with composers like AR Rahman and Anirudh Ravichander, and international stage tours under Motta Maadi Music. The brand had to hold both: rigorous classical credibility, and the physicality and energy of a live contemporary act. Neither could be allowed to flatten the other.
Act II
Act II
Visual language
Visual language
The design had to feel like a concert hall, not a portfolio site
The design had to feel like a concert hall, not a portfolio site
The design had to feel like a concert hall, not a portfolio site
Palette
Palette
Near-black (#0A0A0A) base with true black and white, cut through with a vivid magenta (#FF33FF) accent embodying around the artists vibrant personality
Near-black (#0A0A0A) base with true black and white, cut through with a vivid magenta (#FF33FF) accent embodying around the artists vibrant personality
Typography
Typography
Times New Roman for accents and titles, Poppins throughout for everything else.
Times New Roman for accents and titles, Poppins throughout for everything else.
Poppins
AaBbCc
Times New Roman
AaBbCc
Imagery
Imagery
Full-bleed photography and video over any UI chrome; nothing should look “designed,” it should look performed
Full-bleed photography and video over any UI chrome; nothing should look “designed,” it should look performed
Act III
Act III
The site, scene by scene
The site, scene by scene
One visitor, one story: the site unfolds like a set list.
One visitor, one story: the site unfolds like a set list.
One visitor, one story: the site unfolds like a set list.
Scene 01
Opening Act
Opening Act
The film Hero video, autoplay, sound-off by default. First impression before a single word is read.
The film Hero video, autoplay, sound-off by default. First impression before a single word is read.
Scene 02
Her Voice
Her Voice
The site’s only first-person moment, a pull-quote carrying her character above a fuller statement for anyone who stays.
The site’s only first-person moment, a pull-quote carrying her character above a fuller statement for anyone who stays.
Scene 03
The Work
The Work
Composer names — AR Rahman, Anirudh, Harris Jayaraj — run like a marquee, and the discography sits in a plain, functional table, because this is the section doing the credibility work
Composer names — AR Rahman, Anirudh, Harris Jayaraj — run like a marquee, and the discography sits in a plain, functional table, because this is the section doing the credibility work
Scene 04
The Children
The Children
Her three veenas, each named and given a full-image moment of its own, the most personal stretch of the site and given the most room to breathe.
Her three veenas, each named and given a full-image moment of its own, the most personal stretch of the site and given the most room to breathe.
Scene 05
The Closing
The Closing
Tour dates, awards, a photo grid — before handing off to Instagram and YouTube. The site makes the first impression; the follow sustains it.
Tour dates, awards, a photo grid — before handing off to Instagram and YouTube. The site makes the first impression; the follow sustains it.
Encore
Encore
Details worth noting
Details worth noting
01
Instrument names set as headlines, not captions — treating them as characters, not gear specs
Instrument names set as headlines, not captions — treating them as characters, not gear specs
02
Discography table designed to work identically as a scroll on mobile and a grid on desktop, no separate mobile redesign needed
Discography table designed to work identically as a scroll on mobile and a grid on desktop, no separate mobile redesign needed
03
Tour dates ordered reverse-chronologically by city so the nearest show is always what a visitor sees first
Tour dates ordered reverse-chronologically by city so the nearest show is always what a visitor sees first
04
Hero video defaults to muted/no-controls — respects that most traffic arrives from a link, not a search
Hero video defaults to muted/no-controls — respects that most traffic arrives from a link, not a search
“The hardest part wasn’t designing sections — it was resisting the urge to explain her. The best thing the site can do is get out of the way and let the performance carry it.”
“The hardest part wasn’t designing sections — it was resisting the urge to explain her. The best thing the site can do is get out of the way and let the performance carry it.”
“The hardest part wasn’t designing sections — it was resisting the urge to explain her. The best thing the site can do is get out of the way and let the performance carry it.”
Next Project
Next Project
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FitzDo
Product Design | End-End
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stunning experience?
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© 2026 Mars
Ready to create a
stunning experience?
I’d love to help. Tell me all about the
brand or product you are building
© 2026 Mars
Ready to create a
stunning experience?
I’d love to help. Tell me all about the
brand or product you are building
© 2026 Mars